The esteemed Journal of Digital & Social Media Marketing has published an article written by me and Lily Bather.

“A framework for full-stack user experience strategy: Product, practice and purpose” appears in Volume 7 of the Journal.

Formally writing our approach to UX strategy for a peer-reviewed journal was hard work, and I’m so glad we did it. Cheers to my friend Lily and thanks to the great folks at Henry Stewart Publications who helped us through the process.

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